Sent email campaigns: reviewing results and calculations

WordFly provides individual and overall campaign rates to keep you updated on your email marketing goals. In this article we will review how reporting rates are calculated and where to review results.


Topics covered in this article:

Calculations for reporting rates

Finding results for sent emails

Finding campaign engagement rate for sent emails

 

 

Calculations for reporting rates

 

Here are the calculations WordFly uses for email reporting:

Unique Open Rate Unique Opens divided by number delivered
Unique Hard Bounce Rate Unique Hard Bounces divided by number of subscribers sent to
Unsubscribe Rate Opt Outs plus Abuse Complaints divided by Delivered Total 
Opt Outs Rate Total Opt Outs divided by Delivered Total 
Abuse Complaints Rate Total Abuse Complaints divided by Delivered Total 
Unique Soft Bounces Rate Unique Soft Bounces divided by number of subscribers sent to
Unique Click Rate Unique Clicks divided by number delivered
Delivered Rate Delivered Total divided by Sent Total
Undelivered Rate Undelivered Total divided by Sent Total
Organization Average The aggregate of all of your organization’s campaign data for a particular campaign event.  (basically the average of the averages)
Campaign Engagement Rate Unique subscribers who clicked any link in your email divided by number of unique opens
Subscriber Interest Rate Unique Click Rate (Unique Clicks divided by number delivered) divided by Delivered Total

 

 

 

Finding results for sent emails

 

You can find your campaign results under individual sent campaigns or under Reporting.

 

Under individual campaigns:

1. Go to Email > Email Campaigns.

 

2. Click on the name of a sent email campaign to see summary results.

This will open the Campaign on the Summary page. This is where you'll see all of the rates for unique opens and clicks, unsubscribes, hard bounces, and soft bounces. You'll also see your overall average directly underneath the campaign rates.

 

 

Under Reporting:

1. Go to Reporting > Sent Email Campaigns.

 

2. Click on the name of a sent email campaign to see summary results.

 

This will open the email campaign summary page and display the same results that you would see under the individual campaign. Here you can select any of the tabs to review your results.

 

 

 

Finding campaign engagement rate for sent emails

 

Run a Compare Campaigns report to see email campaign engagement rate.

 

1. Go to Reporting > Compare Campaigns.

 

 

2. Select what to compare: Campaign Type, Labels (optional), and a Date Range (optional).

 

 

3. Click Shows Results.

 

4. The comparison will run and the campaign engagement rate will display at the top of your campaigns list.

 

 

 

 

 

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