Export campaign metrics

In this article

Data included in campaign metrics export

Export metrics by campaign

Export metrics by date range

Export metrics by mailing (automated campaigns)

 

Export campaign metric information for all your campaigns. This export provides high-level stats for your campaign in a digestible spreadsheet. Select one or more campaigns for your export or export all the campaign metrics by date range.

 

Data included in campaign metrics export

The campaign metrics export is excellent for reviewing high-level stats for your campaigns over time. By default metric exports include the following data:

Date Send Started
Date Send Completed
Campaign Name
Campaign Type   
ABTesting Type    
Campaign Version    
Subject    
From Name    
From Address    
Archive Url    
Total Sent    
Total Delivered    
Unique Opens    
Unique Open Rate    
Total Opens    
Total Open Rate    
Average Times Opened    
Unique Clicks    
Unique Click Rate    
Total Clicks    
Total Click Rate    
Campaign Engagement Rate
Unsubscribes    
Unsubscribe Rate    
Abuse Complaints    
Abuse Complaint Rate    
OptOuts    
Opt Out Rate    
Unique Hard Bounces    
Hard Bounce Rate    
Unique Soft Bounces    
Soft Bounce Rate    
Total Forwards

 

 

Export metrics by one or more campaigns

 

1. Go to Reporting > Export Data

 

2. Select Metrics by Campaign in the dropdown, then click I’m Done

 

3. Select the campaign(s) you would like to review, then click I’m Done

You can export up to 50 campaigns at a time.

 

4. Click Start Export

The date range will default to the date of campaign send date for the first campaign selected to the last date a response was received for the most recent campaign selected.

 

 

  

Export metrics by date range

This is an excellent export for doing year-over-year reviews of your campaign metrics. You can export all your campaign metric data from WordFly to review in one spreadsheet.

 

1. Go to Reporting > Export Data

 

2. Select Metrics by Date in the dropdown, then click I’m Done

 

3. Click Start Export

To export all your metrics for all campaigns sent you must adjust the date range start date to begin when your first campaign was sent.

 

 

 

Export metrics by mailing (automated campaigns)

 

This export is particularly helpful for CRM-integrated customers reviewing automated campaign metrics. The export allows you to see the metrics for each mailing of an automated campaign instead of the campaign as a whole.

 

1. Go to Reporting > Export Data

 

2. Select Metrics by Mailing in the dropdown, then click I’m Done

 

3. Click Start Export

 

 

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