Export campaign metric information for all your campaigns. This export provides high-level stats for your campaign in a digestible spreadsheet. Select one or more campaigns for your export or export all the campaign metrics by date range.
Topics covered in this article:
Data included in campaign metrics export
Export campaign metrics (by campaign)
Export campaign metrics (by date range)
Export campaign metrics (by mailing; example, triggered sends)
Learn more about exporting data
Data included in campaign metrics export
The campaign metrics export is excellent for reviewing high-level stats for your campaigns over time.
By default metric exports include the following data:
Date Send Started
Date Send Completed
Campaign Name
Campaign Type
ABTesting Type
Campaign Version
Subject
From Name
From Address
Archive Url
Total Sent
Total Delivered
Unique Opens
Unique Open Rate
Total Opens
Total Open Rate
Average Times Opened
Unique Clicks
Unique Click Rate
Total Clicks
Total Click Rate
Campaign Engagement Rate
Unsubscribes
Unsubscribe Rate
Abuse Complaints
Abuse Complaint Rate
OptOuts
Opt Out Rate
Unique Hard Bounces
Hard Bounce Rate
Unique Soft Bounces
Soft Bounce Rate
Total Forwards
Export campaign metrics (by campaign)
Follow these instructions to export your campaign metric data for one or more campaigns.
1. Go to Reporting > Export Data
2. Under section 1, from the dropdown select Metrics by Campaign. Then click I'm Done.
3. Under section 2, check the campaign(s) you would like to review. Then click I'm Done.
You can export up to 50 campaigns at a time.
4. Click Start export.
The date range will default to the date of campaign send date for the first campaign selected to the last date a response was received for the most recent campaign selected.
Export campaign metrics (by date range)
This is an excellent export for doing year-over-year reviews of your campaign metrics. You can export all your campaign metric data from WordFly to review in one spreadsheet.
1. Go to Reporting > Export Data.
2. Under section 1, from the dropdown select Metrics by Date. Then click I'm Done.
3. Click Start export.
To export all your metrics for all campaigns sent you must adjust the date range start date to begin when your first campaign was sent.
Export campaign metrics (by mailing; example, triggered sends)
This export is particularly helpful for CRM integrated customers reviewing triggered campaign metrics. The export allows you to see the metrics for each mailing of a triggered campaign instead of the campaign as a whole.
1. Go to Reporting > Export Data
2. Under section 1, from the dropdown select Metrics by Mailing. Then click I'm Done.
3. Click Start export.
Learn more about exporting data
- Export data: export unsubscribes, abuse complaints, and hard bounces (by campaign or account)
- Export data: campaign event data (did open/click etc did not open etc…)
- Export data: campaign metric data (by campaign or by year)
- Export data: subscribers (in a list or active subscribers account)
- Email clients: reviewing top email clients (by campaign or account)