Export data: campaign metric data (by campaign or date range)

Export campaign metric information for all your campaigns. This export provides high-level stats for your campaign in a digestible spreadsheet. Select one or more campaigns for your export or export all the campaign metrics by date range.

 


Topics covered in this article:

Data included in campaign metrics export

Export campaign metrics (by campaign)

Export campaign metrics (by date range)

Learn more about exporting data

 

 

Data included in campaign metrics export

 

The campaign metrics export is excellent for reviewing high-level stats for your campaigns over time.

 

By default metric exports include the following data:

Date Sent
Campaign
Campaign Type   
ABTesting Type    
Campaign Version    
Subject    
From Name    
From Address    
Archive Url    
Total Sent    
Total Delivered    
Unique Opens    
Unique Open Rate    
Total Opens    
Total Open Rate    
Average Times Opened    
Unique Clicks    
Unique Click Rate    
Total Clicks    
Total Click Rate    
Campaign Engagement Rate
Unsubscribes    
Unsubscribe Rate    
Abuse Complaints    
Abuse Complaint Rate    
OptOuts    
Opt Out Rate    
Unique Hard Bounces    
Hard Bounce Rate    
Unique Soft Bounces    
Soft Bounce Rate    
Total Forwards

 

 

 

Export campaign metrics (by campaign)

 

Follow these instructions to export your campaign metric data for one or more campaigns.

 

1. Go to Reporting > Export Data

 

2. Under section 1, select Metrics by Campaign and then click I'm Done.

 

 


3. In section 2, select the checkbox to the right for the Campaign(s) to include in your export. Then click I'm Done.

 

4. Select the type of events you would like to export and adjust the date range if needed.


Please note:

  • All event types will be selected by default.
  • The date range will default to the date of campaign send date for the first campaign selected to the last date a response was received for the most recent campaign selected.

 

5. Click Start export.

 

 

 

 

Export campaign metrics (by date range)

 

This is an excellent export for doing year-over-year reviews of your campaign metrics. You can export all your campaign metric data from WordFly to review in one spreadsheet.

 

1. Go to Reporting > Export Data

 

2. Under section 1, select Metrics by Date and then click I'm Done.

 

 

3. Select the type of events you would like to export and adjust the date range as needed.

 

To export all your metrics for all campaigns sent you must adjust the date range start date to begin when your first campaign was sent.

 

4. Click Start export.

 

 

 

 

Learn more about exporting data

 

 

 

 

 

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