Export campaign metrics

Article author
Miguel Panayotty
  • Updated

Export campaign metric information for all your campaigns. This export provides high-level stats for your campaign in a single spreadsheet. Select one or more campaigns for your export or export all the campaign metrics by date range.

 

Export metrics by one or more campaigns

 

1. Go to Reporting > Export Data

 

2. Select Metrics by Campaign in the dropdown, then click I’m Done

 

3. Select the campaign(s) you would like to review, then click I’m Done

You can export up to 50 campaigns at a time.

 

4. Click Start Export

The date range will default to the date of campaign send date for the first campaign selected to the last date a response was received for the most recent campaign selected.

 

 

Export metrics by date range

This is an excellent export for doing year-over-year reviews of your campaign metrics. You can export all your campaign metric data from WordFly to review in one spreadsheet.

 

1. Go to Reporting > Export Data

 

2. Select Metrics by Date in the dropdown, then click I’m Done

 

3. Click Start Export

To export all your metrics for all campaigns sent you must adjust the date range start date to begin when your first campaign was sent.

 

 

 

Export metrics by mailing (automated campaigns)

 

This export is particularly helpful for CRM-integrated customers reviewing automated campaign metrics. The export allows you to see the metrics for each mailing of an automated campaign instead of the campaign as a whole.

 

1. Go to Reporting > Export Data

 

2. Select Metrics by Mailing in the dropdown, then click I’m Done

 

3. Click Start Export

 

Data included in campaign metrics export

The campaign metrics export is excellent for reviewing high-level stats for your campaigns over time. By default metric exports include the following data:

Date Send Started
Date Send Completed
Campaign Name
Campaign Type
ABTesting Type
Campaign Version
Subject
From Name
From Address
Archive Url
Total Sent
Total Delivered
Unique Opens
Unique Open Rate
Total Opens
Total Open Rate
Average Times Opened
Unique Clicks
Unique Click Rate
Total Clicks
Total Click Rate
Campaign Engagement Rate
Unsubscribes
Unsubscribe Rate
Abuse Complaints
Abuse Complaint Rate
OptOuts
Opt Out Rate
Unique Hard Bounces
Hard Bounce Rate
Unique Soft Bounces
Soft Bounce Rate
Total Forwards

 

 

 

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