Data Fields: What if "first name" is missing for my subscriber?

In some cases you'll be adding personalization to your template but you may not have complete data for each subscriber.  For example, if you're adding "first name" to your template or subject line but you know there are a few subscribers for whom you do not have that data.

 

Fortunately, this is an easy problem to solve by adding some alternate text that will display when any subscriber is missing data for a specific data field. 

 


Topics covered in this article:

Using alternate data in your email when missing data for a subscriber

Learn more about data fields and personalization

 

 

Using alternate data in your email when missing data for a subscriber

 

Insert some alternate data when you are missing subscriber data for addresses in your list. For example, when you are missing First Name you can have an alternate added in place such as 'Friend' or 'Patron'.

 

Alternate data when missing personalized data (Modern Editor)

1. In your Modern Editor email, in a text block, click Insert Data Field

 

 

2. Use the drop down tool to select the personalization

 

 

3. In the 'If missing, write' field type in a word that you'd like to appear in case the data for that subscriber is missing.

 

4. Select I'm Done.

 

The data field and alternate data is now added to your template's text block.

 

 

Alternate data when missing personalized data (Classic Editor)

1.  In your Classic Editor email, in a text area, click Insert Data Field

2.  Use the drop down tool to select the personalization

3.  Type in a word that you'd like to appear in case the data for that subscriber is missing.

 

 

 

 

Learn more about data fields and personalization

 

 

We've put together support posts about all our personalization features.

 

 

 

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