Testing: Introduction to testing

Article author
Miguel Panayotty
  • Updated

While you’re working on your email campaign, plan to send a few test emails to make sure your design looks fabulous in a variety of email clients. Send test emails to yourself and your team members.


Introduction to testing

Testing is not a step to be missed in the campaign sending process. Use test emails to verify that everything is working properly in your email and that your email is looking great across the email clients you send to.


What to expect when testing emails

  • Your test email is a full featured copy of your email.
  • All addresses with WordFly user accounts will appear in the list automatically
  • Add new email addresses to the test list anytime from the Send a Test page
  • Send to a group or team by using an alias email set up by your organization. Add the alias email to the test list.
  • All addresses are added to a list called the Default Test List. You can access this list by looking up any addresses on the test list using Subscriber > Subscriber Search.
  • Remove addresses from the Default Test List by selecting the blue X to the right of the email address.
  • Test emails can be sent in three formats: Multi-Part MIME, HTML and Text. You will receive one test email for each version you select.
  • You can include the word TEST and time-stamp information in the subject line of the test email.
  • List data field personalization is not included in test emails because the list is not using the same data as the list assigned to your campaign. Learn more about testing personalization.
  • Subscriber data field personalization can be included in test emails if the email address you are testing has those subscriber data fields saved on their WordFly subscriber profile. For example, if First Name has been imported for the email address being tested then First Name will appear in the test email.


Send a test email in WordFly

1. Go to Email > Email Campaigns


2. Select your email campaign


3. Select the Testing tab in your email campaign


4. Select Send a test email


5. Select yourself and any other recipients

  • To add a new address, enter it in the input box, then click Add. You can only add one address at a time.
  • Select the email formats you’d like to send. Sending "formats" is the specific type of email that is sent out.
  • Select if you’d like to add the word TEST or a time stamp to the end of your subject line.


6. Click Send Test.

Note: The button will be gray when no addresses are selected.



Testing tips

Make sure you have enough email clients represented in your test list.
For example, you might want to set up general address with all the major ISPs (Gmail, Hotmail, Yahoo). Send your test emails to these accounts and check out how your email renders in those email browsers. Or use WordFly’s Inbox Preview to test your email across multiple email clients.


Is any part of your email rendering oddly?
Pay attention to your email client stats to know where you should be focusing your attention. Check out Subscribers > Insights for an overview of email clients. The majority of rendering issues come up in Outlook on PC but typically most of your subscribers will be using a web-based email client or opening on a mobile device. If you are running into an Outlook issue, check out our article about Outlook rendering.


Click on your linked images and test links.
Are the links redirecting to the correct landing pages? It’s important to test every link in the email. It’s usually the one link that isn’t tested that ends up breaking when the email sends. Also be sure to check out the Email Checklist page for any issues.


Are test emails not arriving in your inbox?
Learn more