Data Fields: creating new data fields, updating and deleting

A data field is essentially the field header in your subscriber list (basically the first column in your spreadsheet). Data fields tell WordFly which data you’re importing with your subscriber list. For information on applying a data field to your email template, how personalization works, as well as other tips, go to the Learn More section.

Topics covered in this article:

Using existing WordFly data fields

Difference between List and Subscriber data fields

Creating a new data field

Is it possible to edit or delete data fields?

Learn more about data fields and personalization



Using existing WordFly data fields


Some data fields already exist for you in WordFly, those are all marked as type "WordFly". Here's the list: City, Country, Crm Subscriber Id, Download Number (Tessitura), Email, Email Format Preference, First Name, Last Name, Phone, Postal Code, Source Number (Tessitura), State/Province, Street. Learn more about WordFly's default data fields in this support post.




Difference between List and Subscriber data fields


There are two types of data fields you can create and use in WordFly: List data fields and Subscriber data fields.


List Data – Data that is specific to a list and changes often, e.g., Performance Name. List data fields are not saved to a subscriber's record in WordFly because the data is based on a list by list import.

Subscriber Data – Data that is specific to a subscriber and rarely changes, e.g., Email address, first name. Subscriber data is saved to subscriber records in WordFly. You could import First name in one list and WordFly can use that data for future emails without it being imported on the list again.




Creating a new data field


If you have a field header in your list and there isn’t a correct match for it in WordFly, you’ll need to create a new Data Field in WordFly before you import your list.


1. Go to Subscribers > Data Fields.


 2. Click 'Create a custom field'.



3. Start customizing your Data Field...


  • Type a descriptive name for your data field into the Name field.
  • Select a field type from the drop-down: List or Subscriber (note the definitions to the right in this window)
  • Select a data type from the drop-down: Text, Number, or Date. If you select either Number or Date another drop-down will appear to customize the format for this type of data.
  • Important note: Be sure to only use alphanumeric characters for your data fields. Special characters such as parentheses, commas, and quotes can break your list imports. Dashes, spaces and underscores are acceptable in the data field name.


(Optional) Type a brief description of the data field.


4. Click Save to add the data field to your library.





Is it possible to edit or delete data fields?


Only custom data fields can be fully edited and deleted. WordFly default data fields and Preference data fields cannot be edited or deleted.




Descriptions on any data field can be updated.


To edit a data field go to Subscribers > Data Fields and find the data field you would like to edit. Click the name of the data field on the left side. Then select one of the options available (either View/Edit or Delete). To edit the data field select View/Edit.


Example of editing a custom data field,





Custom Data fields created in your account can be deleted. Preference data fields can only be deleted under Account > Preferences.


Important Note: When a data field is deleted any emails that use that data field will no longer be able to pull data into the view email as webpage version of the email which is dynamically created when loaded.


To delete a data field, select the name of the data field and select "Delete" from the drop-down.




Learn more about data fields and personalization


We've put together support posts about all our personalization features.




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