After you’ve imported a list into WordFly, you’ll be redirected to the List Summary page. This page shows the current state of your list and the number of people who will receive your campaign if you use this list.
At the top of the summary page, you’ll see how many subscribers were successfully imported into your list. You’ll also see the number of subscribers that were not imported. Subscribers who were not imported have some sort of issue that suppresses them from the final import.
Overview
The number of subscribers who were not imported is tallied from several areas. As such, there are several places on the List Summary page where you can see subscribers who were not imported:
- In List History, you can see all the duplicates not imported.
- In the Subscriber Import Issues section, you can see all the hard bounces, unsubscribes, invalid addresses, spam traps, and data errors for addresses not imported.
- In the Subscriber Import Issues section, click the Export button to receive a full report of issues including abuse complaints.
You can also view the List Summary page after a campaign has been sent. The number of Subscribers who opted-out of the list or were removed are updated to show the number of abuse complaints, hard bounces, and opt-opts we received from your subscribers.
| Subscribers who were not imported | These subscribers are suppressed due to an existing issue like an existing unsubscribe event, an invalid address, a data error or the address is a duplicate in the list data. |
| Subscribers who opted-out of the list or were removed | These subscribers reflect the number of hard bounces in the existing list, any new hard bounces or unsubscribes that come in from the campaign that used this list, and any removals. |
Why were some subscribers not imported?
There are a few reasons why a subscriber might not make it into the final subscribers who are currently in your list. The total subscribers not imported will appear at the top of your List Summary page. WordFly will not import the address in the following situations:
| Duplicate → | If there is a duplicate address in the list, WordFly will only import the first address. Duplicates show up under List History. |
| Hard bounce → |
If the subscriber has a hard bounce associated with their address, WordFly recognizes it as an invalid address. Hard bounces show up under the Subscriber Import Issues section. |
| Opt out → | If the subscriber has an opt-out associated with their address, WordFly recognizes the unsubscribe status. Opt-outs show up in the Unsubscribes tab in the Subscriber Import Issues section. How to manage unsubscribes |
| Invalid address → |
If the address contains a syntax issue or a domain issue, the address will be invalid. Opt-outs show up under the Subscriber Import Issues section. |
| Abuse complaint → | If the subscriber has an abuse complaint associated with their address, WordFly recognizes the unsubscribe status. Abuse complaints do not show up under the Subscriber Import Issues section. You must click the Export button under the Subscriber Import Issues section to download a full report that includes abuse complaints. |
| Data errors | If there are any data errors with the subscriber’s information in your list, WordFly will not be able to import those addresses successfully. Email address missing is a typical data error. Data Errors show up under the Subscriber Import Issues section. This tab is capped at 20 errors. |
Overriding list import issues
You can override a few import issues after importing your list. Hard bounces, Unsubscribes, and Invalid Addresses can be overridden for subscribers in any list.
Proceed with caution! These suppressions are in place to help your deliverability. For example, sending to hard bounces can land your emails on a blocklist. Or sending to unsubscribed addresses can lead to abuse complaints which can then lead to emails being blocked.
1. Go to Subscriber > Lists
2. Select a List and click View/Edit to open it
3. Scroll down to the bottom of the List Summary page to the Subscriber Import Issues tabs
4. Click the checkbox by the subscribers address and use the Actions dropdown to select an override option
You can Override for this list only or Override for this subscriber. Either option will get this subscriber back on your mailing list and the subscriber will show up under Overrides.
Use Override for this subscriber when you want to permanently remove the flag from the subscriber’s profile.
Export your import issues
You can export your list import issues into a spreadsheet for each reviewing. Before exporting your import issues, make sure your subscriber list name does not contain any special characters. These characters may interfere with the file download in some browsers.
1. Go to Subscribers > Lists
2. Select a List and click View/Edit to open it
3. Scroll down to the bottom of the List Summary page to the Subscriber Import Issues tabs
4. Click on the Export button
This will start generating a spreadsheet with your import issues
5. Find your issues spreadsheet under Reporting > Reports and Data Manager > Data Exports tab
The import issues export file will contain any unsubscribes, hard bounces, invalid addresses, and abuse complaint addresses from your imported list.