The report you receive every day when you're Return Path Certified is called the Daily Performance Report (DPR) and shows a breakdown of abuse complaints received from the major ISPs (Yahoo!, Hotmail, Comcast, etc.).
The data in the DPR is an aggregate of the last 30 days. You might notice sometimes you'll be in "yellow" or "red" for a particular ISP. Generally this happens if you go over the abuse complaint limit that's outlined in the report for that ISP.
The data in the DPR does not match abuse complaint data logged in WordFly. The DPR receives complaint information from various avenues. WordFly only receives complaint information from one avenue - the ISP Feedback Loop. Both are accurate.
The DPR reports on complaints received when subscribers:
- Click the junk or spam button in their email application
- Send a message complaining about a sender to the mailbox provider’s postmaster group
- Send a complaint to a filtering application or blacklist such as Spam Cop
- Vote an email as junk during a Sender Reputation Data survey (Microsoft only)
What really matters when you review your DPR?
You don't really need to worry too much about these rates for a couple of reasons:
- WordFly unsubscribes abuse complaints right away through the Feedback Loops that we have set up with all the ISP's.
- Return Path's reports show an aggregated total over 30 days.
Pay attention to your Sender Score and your abuse complaint "trending".
|SENDER SCORE||Your Sender Score is a rating for your overall email sending reputation. Good/high scores have better inbox placement, bad/low score indicate ISP deliverability issues. Check your sender score status anytime by using the "look up" tool at https://www.senderscore.org.|
|TRENDING||Trending refers to how your abuse complaint rates do over time. Abuse complaint rates in the red for 10 or more days may lead to a reputation problem. Otherwise the DPR rates are small percentages that are not enough to hurt sending reputation.|