Why is an [email protected] and [email protected] address needed?

Your IT team should be able to create an [email protected] and [email protected] mailboxes. Many users opt to have these mailboxes redirect emails to another mailbox for monitoring. For example, both might redirect to the info mailbox or a communications manager. Learn why these mailboxes are important for your email program.


Topics covered in this article:

Why do I need an [email protected] and [email protected] mailbox?

Register your addresses with Abuse.net

 

 

Why are these emails important?

 

There are a few reasons why an [email protected] and [email protected] are important.

 

1. ISPs (Internet Service Providers) expect that you have these mailboxes set up.

Our deliverability partners will send emails to these addresses periodically to see if you respond. Responding in a timely manner to abuse and postmaster requests shows that you are a responsible sender, i.e., not a spammer.

 

2. Yahoo! feedback loop

Yahoo! requires the postmaster address to exist in order to activate the Yahoo feedback loop. Don't worry, we'll help you through this set up step in your WordFly onboarding! Feedback loops send abuse complaints (spam reports) back to WordFly. Yahoo is the only FBL that requires the postmaster mailbox.

 

3. Some savvy subscribers might email you through these addresses

There are subscribers out there that might email one of these addresses to report an issue or request to be unsubscribed from your email list. It's important to watch for these and respond in a timely manner.

 

 

Is there anything else?

 

Optional but recommended: You can register your addresses with Abuse.net. This is a database for reporting abusive mailing practices. To register your addresses with Abuse.net, you'll need to:

  • Send a plain text email to [email protected]
  • Include the addresses you are registering in the following format: Name of the domain, a colon, and the addresses, all on one line separated by spaces.
  • Please say if you're providing info on domains you're responsible for or for ones you've researched.
  • Please set your mail program to send plain text rather than HTML mail.
  • The entry for a domain automatically includes subdomains, so if the contact info for mail.example.com is the same as for example.com, do not send separate entries.

 

SAMPLE EMAIL
---------------------------------------------------------------------------
To: [email protected]
Subject: Registering addresses for [DOMAIN NAME]
---------------------------------------------------------------------------

DOMAIN NAME: [email protected] [email protected]

I'm responsible for these addresses for the DOMAIN domain name. The abuse and postmaster accounts are actively monitored.

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