Workflow examples

Article author
Kelly Sutter

What can you do with workflows? Here are a few ideas to get you started.

 

Membership workflow

Show how much you value your members with an email triggered by data in your CRM. Walk subscribers through the benefits of membership, encourage renewal, and invite them to special events. Everyone will feel part of your community with a customer journey made just for them. Learn how to set up a Tessitura membership automation.

Triggered by...

CRM activity Data in CRM
or List activity Member of list

 

workflow-membership-alt.png

 

 

Performance workflow

Get subscribers excited for the big show with a performance reminder and post-show workflow. Send ticket holders all the info they need to make their visit special. Add a follow-up survey to collect more data and make their next visit even better. Learn how to set up a Tessitura performance reminder and post-show automation.

 

Triggered by...

CRM activity Data in CRM

 

workflow-reminder.png

 

 

Reengagement workflow

Wake up snoozing subscribers with a reengagement series that gets attention. Disengaged subscribers can hurt your email program. Bring them back into the fold with a workflow built for clicks.

 

Triggered by...

CRM activity Data in CRM

 

workflow-reengagement.png

 

 

Welcome workflow

Kick off your customer journey when a new subscriber signs up to your list. They’ll receive your first email right away. As new subscribers click and open, they’ll receive follow-up messages based on time or behavior. Learn how to set up a Tessitura welcome automation.

 

Triggered by...

CRM activity Data in CRM
or List activity Member of list

 

workflow-welcome.png